A website is the mirror of your business – it has a great influence on how your audience perceive your business. When it comes to a careers or a recruitment website, a great website is vital to attracting and maintain the attention of your audience – job candidates will not give your site a second look if it is not perfect.
Therefore, if your run a careers business, or are looking to start one, having a good website is a necessity. Below is a look at tips on how you can design a great career website that will attract high-quality talent.
1. Choose a unique domain name
The domain name, or the name of the website, is sometimes the most undervalued element of a website, and yet it is one of the most important. This is because the domain name is the first thing that the audience notices in a website. When it comes to a careers site, choosing a good domain name is important because it indicates professionalism, thus helping to assure your audience that you are offering them a serious service. Therefore, before you even start designing a career website, you should choose a unique domain name that will communicate to the audience what you are offering
2. Create a simple but effective landing page
A good landing page is a vital feature of a careers website, as it will help to capture the attention of job candidates and persuade them to look at the service you are offering. Unfortunately, a lot of careers website feature landing pages with complicated layouts and other frills, all which distract and chase away the audience.
To avoid making this mistake, you should create a simple landing page with few but essential features. A great idea for a career’s website landing page is to create a form where candidates can submit their details for a free career consultation.
3. Choose a great WordPress theme
A website is only as good as the theme used to design it. Therefore, if you want to have a great career website, you need to choose a great theme. But how do you do this with thousands of themes available on the market? Well, below are some of the top things you should look out for in a theme:
A lot of WordPress themes come with lots of color schemes, complex layouts, flashy graphics, and lots of other frills. For a career site, none of these elements are good as they will distract the attention of the audience. Instead, you should choose a simple theme that will make it easier for the users to use the site.
Nowadays, huge portion of internet traffic is now coming from mobile devices. For this reason, when you are choosing a theme for your website, you should ensure that it is responsive. This will help to cater for any candidates using mobile devices, which could be a significant number. A mobile responsive theme will also help to increase your chances of being ranked high on search engines, especially on Google due their recent Mobile First Index ranking protocol.
Different job candidates will use different browsers, including but not limited to mobile device browsers. Therefore, when designing a career website, you should choose a theme that is compatible with lots of different browsers.
Page builders are WordPress plugins that allow you to create new web pages with a lot of ease. This is a great feature for creating effective landing pages, something that you will need to capture the attention of your audience when they land on your website.
The above are just some of the things to look out for in a good WordPress theme. There are several themes with these and other great elements, but the best one for designing a careers website and websites for other creative businesses is Moose (http://demo.elated-themes.com/moose/).
4. Provide clear information
Job candidates want to know as much information about your business as possible before they decide on whether to use the service you are offering. Due to this, when designing a career website, you should post detailed and clear information about your business.
Example of important information you should not forget about includes what your business does, the business history, the vision and goals, contact information, the type of job opportunity that it offers, employees working for the business, how to apply for the available positions, and so on. Most of this information can be posted on your website about us section. A good example of a careers website with such a great about us section is ApplebyAssociates.com).
5. Create a simple-to-use resume upload function
When candidates are applying for the career positions you are offering, they will need to upload their resume, cover letters, and other relevant documents. A good career site should have a simple to use upload function, which will help to improve the user experience of the candidates. The most popular upload function for many career sites is a form. However, you can also design your site to allow for upload of resumes through social media platform, which will allow candidates to easily upload their already available online resumes.
6. Use SEO to promote your website to your audience
Once you have done all these, you will have a great career website capable of selling the services you are offering to any job candidate. However, there is still one thing left to do – attracting candidates to your website. This is where search engine optimization comes in. By optimizing your website, you will be able to increase its online visibility, thus helping you attract many candidates to your landing pages. For the best results, you can hire an SEO consultant, who will help to increase your website’s ranking on search engines
If you run a careers business, you need a great website that can be able to attract candidates and persuade them to use the services you are offering. With the above tips, you can be able to design a great website for your business. Let us know how you get on…